Salesforce Platform Owner

We are looking for a highly capable, experienced Salesforce Platform Owner (Senior Admin / Technical Architect) to lead the design, setup, and ongoing management of a dedicated Salesforce instance for Entravision Ad Tech Services.

In this hands-on, high-impact role, you’ll report directly to the VP Operational Strategy and work closely with the US-based technical team to ensure a smooth implementation and long-term scalability. We are seeking a technical leader who can confidently build, run, and evolve a Salesforce environment with minimal oversight.

What You’ll Do:

Salesforce Platform Ownership

• Set up and maintain a dedicated Salesforce Sales & Service Cloud instance, and Experience Cloud sites from the ground up
• Design and maintain a scalable data model (custom objects, relationships, record types)
• Define security policies utilizing roles, profiles, permission sets, sharing rules, and security architecture
• Lead implementation of the UI/UX, Lightning Applications and components and automations
• Roll out new Salesforce features and platform capabilities as they become available

Automation & Optimization

• Build advanced process automations, utilizing Flow where able (no-code-first approach)
  Implement validation rules, formula fields, custom metadata, and error-handling logic
• Continuously review system design to improve usability, performance, and governance
• Ensure implementation aligns with Salesforce platform best practices and audit-readiness (SOX compliance)

Reporting & Integration

• Create and manage core Salesforce reports and dashboards
• Support and configure complex iPaaS integrations via Workato, including syncs with marketing platforms, financial systems (e.g. NetSuite), and internal data pipelines
• Collaborate with BI teams to ensure clean data handoffs to Power BI.

Cross-Team Technical Alignment

• Work closely with Entravision’s US-based Salesforce engineering team during the initial onboarding and transition period
• Collaborate with our internal PMO and operational teams (not end users directly) to ensure delivery is aligned with business priorities and timelines
• Proactively contribute to documentation and internal knowledge sharing

• 6-8 years of hands-on Salesforce experience, including at least one full-cycle org implementation
• Proven track record of owning or architecting complex Salesforce setups independently
• Strong expertise in declarative features: Flows, reports, Lightning Builder, permission sets, sharing
• Comfortable with Apex and LWC development, REST/SOAP APIs, iPaaS tooling (Workato preferred), and system performance tuning
• Able to manage platform priorities, deliver in sprints, and scale systems sustainably without micromanagement
• Experience in ad tech, digital media, or marketing tech is strongly preferred
• Salesforce Certified Administrator is required; Platform App Builder, Developer, and Architect certs are a plus
• Fluent in English (Spanish a plus)