Marketing Operations Analyst

Smadex is a leading advertising technology company founded in Barcelona in 2011 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We are a fully transparent platform built with top technology, countless programmatic management features and powerful machine learning algorithms to help advertisers grow their business at scale. Join one of the top mobile ad-tech companies in the world as we continue to expand our team.

This position is based in Barcelona!

Your mission:

We are seeking a Marketing Operations Analyst to join our Sales Operations team in Barcelona. In this role, you’ll play a pivotal part in streamlining marketing operations, enhancing data-driven decision-making, and maximizing marketing ROI. Your insights and strategic analysis will support our Sales and Marketing teams, helping to drive efficiency and optimize marketing performance.

Key Responsibilities:

• Marketing Leads Tracking and Management: Accurately track leads generated from various marketing efforts, including events, conferences, webinars, Smadex’s website, and downloadable content.
• Opportunity Tracking & Pipeline Management: Monitor the progression of leads through the sales funnel and provide insights into conversion rates.
• Revenue Attribution: Analyze marketing efforts to determine their contribution to revenue generation and calculate ROI for each action.
• Process Optimization: Identify opportunities to improve marketing workflows and streamline operations, leading to increased efficiency and cost-effectiveness.
• Budget Allocation & Management: Assist in developing and managing the marketing budget, ensuring that resources are allocated effectively to support strategic objectives based on marketing action analysis and ROI insights.
• Cross-functional collaboration: Work closely with the sales team to understand their needs and provide them with the necessary tools and information to close deals.
• Data Integrity: Conduct regular audits and validation processes to identify and rectify data discrepancies and ensure marketing data's accuracy, consistency, and completeness across all platforms.

Skills and requirements:

• Experience manipulating large datasets with Microsoft Excel (can perform complex functions)
• Experience working with Salesforce data, Dashboards and reports, would be a big plus
• Good analytical, problem-solving, and critical thinking skills
• Advanced Microsoft Excel skills are a must
• Desire to contribute and improve the design of new and existing processes
• Self-motivated with a high desire for action and accountability
• Ability to work independently and as a member of a cross-functional team
• Willingness to learn, be mentored, and improve

Nice to have :)

• Student/Graduate of Bachelor or Master’s degree in Business Administration or Data Science

Please note that we do NOT provide VISA sponsorship. Candidates without a legal permit to work in Spain won't be considered.  

What's in for you: 

• Integrating into a highly motivated and young team
• Top location at the heart of Barcelona in a penthouse office with rooftop terrace, Barbeque and fully stocked fridge
• Good work-life balance: work from home, flexible hours
• Linkedin Learning and training opportunities
• Monthly gym allowance to use up to the 30 DIR gyms around the city
• Monthly TGIF events
• Regular team-building events
• Fun and friendly work environment with talented marketers and engineers from over 28 countries
• Exposure to leading global app publishers (Zynga, King, Rovio, EA, etc.) and media partners in the digital advertising industry
• And more!