Marketing Manager

Smadex is a rapidly growing AI-powered Growth Platform for User Acquisition, CTV, and Retargeting. Founded in Barcelona in 2010 and sold to American-based and stock-listed Entravision in 2018 (NYSE::EVC). We power campaigns for Apps, Games and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results. Smadex is one of the fastest growing DSPs and we are adding talent to fuel our ambitious plans.

We're seeking a hands-on Marketing Manager to join our expanding team in the US. Expertise in Account-Based Marketing (ABM) and demand generation is a requirement to drive pipeline growth by penetrating our Target Prospect List and establishing Smadex as a go-to player for growth in the mobile app ecosystem.

This high-impact role requires strategic thinking and roll-up-your-sleeves execution. You'll work closely with sales to break into named accounts, manage high-production events, and collaborate with the global marketing team while tailoring initiatives for the US market.

Reports to: Global Head of Marketing | Close collaboration with: VP & GM of America

Your tasks and responsibilities:

• Named Account Penetration & Account-Based Marketing (ABM): Own and execute the ABM strategy targeting top 50-100 accounts, running multi-channel campaigns, and coordinating with sales on account plans and engagement strategy.
• Lead Generation & Demand Gen: Build systematic lead generation programs (pre-event targeting, post-event nurture, ongoing campaigns) and manage paid programs (LinkedIn, display, retargeting). Track and optimize MQLs, pipeline contribution, and ROI.
• Event Strategy & Team Management: Manage the Events Analyst to execute large-scale and high-touch client events, integrating them into ABM and demand gen programs to convert interest to pipeline.
• Content Strategy: Coordinate content production (thought leadership, sales enablement, ABM-specific assets) with internal and external stakeholders, ensuring Smadex's voice and messaging is consistent for the US market.
• Track key metrics, including meetings booked, pipeline influenced, and revenue impact.

What are we looking for?

Required Qualifications:

• 5+ years B2B marketing experience with 3+ years in ABM or demand generation.
• Proven track record of breaking into enterprise/mid-market accounts with measurable pipeline impact.
• Experience in tech, ad tech, SaaS, or the mobile/app ecosystem.
• Proficiency in using Salesforce.
• Strong content strategy skills and a data-driven mindset.
• Experience managing or mentoring direct reports.
• Action-oriented – willing to roll up sleeves and execute, not just delegate.
• Strategic thinker who develops the plan AND executes with excellence.
• Strong collaborator across sales, product, events, and global marketing teams.
• Organized and agile – able to juggle multiple priorities in a fast-paced, high-growth environment.
• Self-starter who builds systems where none exist and contributes fresh ideas.
• Must be US-based and able to travel (20-25%).
• Bonus: Event planning experience, understanding of performance marketing/programmatic, experience with agencies

What’s in it for you?

• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Integrate a highly motivated and young team, with close collaboration opportunities with leadership (Reports to: Global Head of Marketing. Close collaboration with: VP & GM of Americas).
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
• Great compensation package tailored to the U.S. market.
• Medical, dental, and vision benefits plans.
• Eligibility to participate in the Company 401(k) plan.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.